Its Raining CRM

CRM has almost become a hygiene factor for almost all the service organizations. Customer relationship management is the default protocol for an orgnaization to survive. CRM now is not only limited to Call centres, BPOs, software companies, gaming companies, banks etc. but it has extended to travel agents, educational institutes, hospitals, movie halls, retail stores, beauty salons.

With CRM penetrating into almost all the arenas, CRM itslef has undergone a major change. CRM products are now more focussed on ease of navigation and avaialbility. CRM product orgnaizations are now competing to dominate the web space with web versions of their product.

Future of any CRM product is in how does it adapts itself to the web world without losing the critical functioanlites.